In an age where getting your voice out there is propelled by the technology of our time, inbound marketing provides business owners and anyone trying to promote themselves or their products a way to reach many people in seemingly less time; with the right content that is. The internet today is teeming with social media: Facebook, Twitter, Pineterest, Instagram, etc, with millions of subscriptions to each. Inbound marketing can tap into all of these resources and promote content to your peers.
By creating content that humanizes your products or services, and by doing this through social media, you can create meaningful relationships with anyone, hopefully turning them from passers-by into leads, and leads into paying customers. The great thing about marketing is that when you make someone happy, then they are more likely to tell their friends or associates. One customer creates two leads. One of those becomes a customer and tells their friends about your company. And the process just continues. Now if we amplify this effect with the power of social media, the possibilities are endless. If a customer likes your product and they decide to follow you on Twitter, then as you create content that appeals to them, they are likely to reblog it, and now all of their followers have an opportunity to learn about you. A step further, if they share you on all of their social medias, let’s say Facebook, Twitter, Pinterest, Google+, well now you’ve successfully reached an insurmountable amount of people. The chances that someone will see your product or service and who actually needs or wants that product have increased exponentially.
Here is a great example of how to use a few social media outlets to promote your business with both short term and long term goals. Of course there are a few things to keep in mind. You can’t attract everybody; it’s just impossible. Instead create content that reaches out to the people that you know need or want your product. Who are you marketing to and why? This is an important question and can be answered by creating a buyer persona, a fictional character that represents your target audience. Next, create content that appeals to that persona. The content should be clear and concise. And personify your business by humanizing your content. You want to be approachable and friendly. Here is a short little blog about content creation and why on Hüify’s website. The means are out there on the web and technology makes it accessible to anyone.
When it comes to getting your voice out there to the masses, Inbound Marketing and techniques should be a staple factor in your marketing campaigns. Be sure to visit Hüify’s website to learn more about Inbound Marketing and how it can benefit you! Thanks for reading!!!
- Inbound Marketing, What is it Good For? (caitlindwelly.wordpress.com)
- Why online inbound marketing? (laurenerap.wordpress.com)